Maya ChenVP Sales · LinearSubject
Outbound and GTM for B2B SaaS startups
Paste your website. apsurn finds who should buy.
No sales team needed. No list buying. Cancel anytime.
How it works
From your URL to the first campaign in about 10 minutes.
01Understanding your business
Who to target, where to find them, and how to win them.
02Find potential customers
People who fit your business, your offer, and why they should buy.
03Reach out and book
Get those prospects to book a call with you, and check out your products.
How it works
From your URL to booked calls in three steps
01
Paste your URL
apsurn reads your public site and drafts your ideal customer profile: who buys, where to find them, and why they'd care. You edit it and approve it.
02
Get verified prospects
apsurn finds companies and decision-makers that match your ICP. Emails it can't verify get dropped, which protects your sending reputation.
03
Send from your Gmail
apsurn writes a personalized multi-step sequence for every lead. Edit any draft, then launch from your own inbox.
Who it's for
Built for the founder who is still the sales team.
Seed-stage B2B, with a live product and no SDR hire yet. If that isn't you, apsurn will waste your time.
This is you
- You run a pre-seed or seed B2B SaaS or AI startup
- You have a live product and a website that explains it
- You, the founder, are still the one doing sales
- You have a 1–15 person team with no dedicated sales hire yet
This isn't you
- You already have an SDR team and an outbound stack
- You're pre-product
- You sell to consumers
- You want to blast thousands of emails a day
Comparison
Why founders pick apsurn
The other ways to get outbound started, next to doing it yourself.
Cost
apsurnFrom $30/month
- Hire an SDR
- $70K+ a year
- Agency
- Monthly retainer
- Big platforms
- Priced for larger teams
Time to first campaign
apsurnAbout 10 minutes
- Hire an SDR
- Months to ramp
- Agency
- Weeks
- Big platforms
- Days of setup
Who to target
apsurnDrafted from your site
- Hire an SDR
- You train them
- Agency
- Sometimes
- Big platforms
- You bring the ICP
Where email sends
apsurnYour own Gmail
- Hire an SDR
- Their process
- Agency
- Their process
- Big platforms
- A separate stack
Built for founder-led sales
apsurnYes
- Hire an SDR
- No
- Agency
- No
- Big platforms
- No
Commitment
apsurnCancel anytime
- Hire an SDR
- A salary
- Agency
- A retainer
- Big platforms
- A longer setup
Founder note
The products weren't the problem. I had no distribution.
I'm Keith. I spent a year building SaaS products that nobody paid for. I'd launch, and then nothing would happen.
I wanted a tool that would tell me who to sell to, find them, and help me write emails that didn't sound like a robot — without hiring a sales team I couldn't afford. It didn't exist at my stage, so I built it.
If you're stuck on the same problem, I'd like to hear from you. You'll get a reply from me directly.
Keith Katale
Founder, apsurn
Simple pricing. Start free.
Every self-serve plan starts with 50 free credits. Your card is charged only when those credits run out.
Startup
For founders sending their first outbound.
$30/month
Growth
For founders running outbound every week.
$79/month
Done-with-you sprint
I run your first outbound campaign with you.
From
$833/month
Book a callYour ICP defined and tested75–100 researched accountsTwo messaging angles testedWeekly findings and a final playbook
Help and support
Straight answers for founders doing their own outbound.
Still got questions?Email Keith
No. apsurn drafts your ICP and your emails. You review and adjust them, which is where most founders learn what works.
Your product deserves customers. Start finding them today.
Paste your URL, approve your ICP and send your first sequence in about 10 minutes.
